Product, education and community
15.03.2017
Although the overall UK market for motorcycle tyres was largely flat in 2016, James Dimmock says Michelin had a fantastic year – and is looking to continue this into 2017. The enthusiasm relayed by the two-wheel marketing manager for the UK, Ireland, the Nordic countries and Russia stems from the introduction of several key products, Michelin’s rider education programmes and its upcoming second season as MotoGP tyre supplier.
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